Edwin Lay

About Edwin Lay Photography

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Archive: ‘Commercial’



The Spring Fashion Show

Friday, May 8th, 2009

What gear would I take out during a photo shoot? First, it depends very much on what type of gears are there in one’s arsenal. Different photographers have all kinds of lenses, camera and flash. From a fast lens to kit lens, wide to tele zoom… there are so many possible combination. It also depends on the style of shooting too… so since there are virtually hundreds of possible answer, I will share what gear that I use for the photos in this posting.

Musical

Lighting plays an important role in a fashion show. A well placed stage lighting creates a good ambiance and it’s easy for a photographer to shoot too. For me, I like shooting with available light… unless there is no other choice then I’ll usually fire flash to get good exposure. On the 1st of May, I was invited to a Private Fashion show by The Spring Mall, with clothing sponsored by Esprit, Benetton and Padini. Invited guest gets to get up close to the stage, while shoppers still can view the show from the 1st floor.

Esprit

I simply love the organiser’s idea of putting up a cool photographer’s stand with an excellent distance from the stage. Prior to the event, I surveyed the distance from stage to the stand, and found out that my 85mm lens would be just perfect to do the job. There are 4 well placedĀ  floodlights (1 colour instead of the usual 6-7 colours), which will enable me to shoot without flash. Models walked with a rather fast pace, shutter speed has to be fast to freeze the models in frame. With ISO400, aperture set at f/1.8… freezing motion is not a problem. Metering is set to centre weight to get good exposure.

Padini

Of many fashion shows in Kuching so far, this is the best. Lots of clothings, good models, super nice stage and photographer’s stand, sweet backdrop and lovely lighting.

Please click on the the link below for each brand of clothing and large photos for easy viewing.

Esprit

Benetton

Padini

9 Months

UCSI Kuching

Tuesday, September 30th, 2008

F.R.A.G.I.L.E

Thursday, September 4th, 2008

During a commercial shoot at a hotel, I encountered a long table with lots of wine glass arranged nicely on it. Here are some of the quick snapshots of the glasses.

Santubong Suites

Wednesday, August 27th, 2008
Early morning view from the sea

Early morning view from the sea

I love my photography assignment, be it wedding, portraiture or commercial, it’s always an adventure for me. For this assignment, I am honoured to be able to document Santubong Suites and its private beach.

It was drizzling that morning

It was drizzling that morning

After weeks of proposal and emails exchange between me and Alice, finally her management give a green light for the shoot. On a cold, cloudy morning, the first shoot requires me to go to sea. I LOVE BOATS! When I arrived at Santubong village, the friendly boatman brought me for a ride from the village to the waters surrounding the apartment. The weather was cloudy but I managed to get some good photos, plus I got to test the performance of the Nikon VR’s capability while shooting on a slow moving boat. The result was pretty good.

Good weather in the afternoon

View of the towers from the garden

After shooting from the sea, it’s time to shoot on the location. The photo above was taken from the garden.

Good weather in the afternoon

Good weather in the afternoon

Sejinjang Tower

Sejinjang Tower

Pool side

Pool side

The pool

The pool

I came here a few months back for the FRIENDS REUNION assignment. Our shooting finale was at the pool area of this luxury apartment. I like the pool concept, you will see more of how the pool looks like in the next few photos. Personally, I am a water person, so I have high expectation on any luxury apartment’s pool design. The pool here at Santubong Suites suits my preference.

View of the suite from the entrance

View of the suite from the entrance

I like the room’s layout, far from the hectic city lifestyle, I expect a cosy, quiet and simple yet luxurious environment to live in.

Its very cosy in there

It's very cosy in there

A view of the suite from another angle

A view of the suite from another angle

The master bedroom is also nice

The master bedroom is also nice

I like the huge mirror

I like the huge mirror

This is the kitchen

This is the kitchen

Dinner table

Dinner table

A different type of suite

A different type of suite

There is a slight different in layout

There is a slight difference in layout

About 5 minutes walk away from the apartment is a private beach.

There is a private beach not far from the Suite

There is a private beach not far from the Suite

You can see Mount Serapi and Pasir Pandak from here

You can see Mount Serapi and Pasir Pandak from here

Overall, I like this place. For more information, you can visit their site here.

Merdeka Palace – F&B

Wednesday, August 20th, 2008
Seattle Coffee & Tea

Seattle Coffee & Tea

Counter view

Counter view

 

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